By Elise Herron
The Catholic Charities of West Tennessee “Safe Starts Here” Campaign earned Kelley & Associates Advertising a 2012 Platinum MarCom Award, which is the highest honor in the competition. The “Safe Starts Here” campaign raises awareness about the issue of Domestic Violence in the Memphis community and the availability of its Sophia’s House as a haven for women and children fleeing domestic violence. Kelley & Associates created the tagline, branding elements, website, brochure, billboards, transit posters, posters, and awareness cards for the campaign. Catholic Charities of West Tennessee has been serving victims of domestic violence since 1998. The agency has taken home 15 trophies from the MarCom Awards since 2008 for projects in video, print, website and multi-channel categories. This year, the agency also earned Gold MarCom Awards for the Helena Corporate Video in both the Video/ Film category and the Web Video category. Additional MarCom Awards included Honorable Mention Awards for the AOC LEED Certification Brochure and the 2013 Catholic Charities of West Tennessee Season of Advent Campaign.
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. Kelley & Associates Advertising, Inc. is a full service advertising, marketing and design firm offering website design and development, graphic design, online reputation management, video and broadcast production, media negotiations and placement, marketing strategy, brand development, and more.